“Florals? For Spring? Groundbreaking.” – Miranda Priestly

Each season brings the promise of a new wardrobe, and like an investigative reporter poised with my iPhone rather than a notebook, I found myself at the House of Fraser Press Day for Spring Summer 2017.

Displayed like modern art in One Marylebone, House of Fraser’s pieces for SS17 promise swishy skirts, bold prints and athleticism. For the demure among us, there is a wonderful palette awash with nude and ivory, suede and silk. Long pleated skirts are still belle du jour, but play with hemlines and don’t be afraid to the break the rules. Tropical prints and embroidered designs that wouldn’t look out of place in Morocco bring life to London; sunshine yellow to add to the April showers. Luxury sportswear takes centre court, meaning it really can be new year, new you.

What impressed me the most was just how accessible this fashion was. House of Fraser combined their own brand pieces with designer collections, showing that the perfect Instagram outfit-of-the-day doesn’t have to break the bank. Gone are the days of wearing CHANEL from head-to-toe. The modern woman- and man, for that matter- prides themselves on versatility. Label Lab with Tommy Hilfiger? Why ever not! Love Moschino to accompany Linea? Perfect!

The new collection doesn’t hit the streets until February, but here are my favourite pieces that I will definitely be adding to my Spring Summer wardrobe.


I have always favoured a classic handbag- preferably one large enough to cart my life around in- but I found myself drawn to this kitsch Ted Baker number. Classy enough to show your crazy cat lady in public, no?


Bomber jackets are here for the long haul, and I absolutely love this embroidered version, especially paired with these jeans. Utility, but with floral flair.


British Street Style does have a soft spot for the tailored London look, and this Dickins & Jones button down shirt would be a best friend to my cashmere jumpers.

As far as my Sporty Spice look goes, a Tommy Hilfiger sports bra did catch my eye. It was both pretty and practical, but impossible to photograph. Especially as for this Press Day I challenged myself to capture everything on my iPhone and not my camera! I suppose you’ll have to see it for yourself when SS17 launches in February, at House of Fraser!





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