The lipstick is make-up royalty. The queen; a true icon; its rank is far superior compared to the humble foundation or nail polish. A jack of all trades; there is a shade for every gift, every treat and every impulse buy. Parisians believe in the power of lipstick, often choosing it instead of a full contour and pencilled eyebrow look. Of course, a classic red is often famed as the colour of Paris, but there is a strong vote for the natural look.

On Wednesday’s we wear pink, and in this honour every mercredi will see a nude liquid lipstick make an appearance. From high street to high end, there’s a little something for everyone.

This week, I thought it fitting to start with what I consider to be one of the originals- the Huda Beauty Liquid Matte. An original? Huda Beauty rose to fame with her extravagant false lashes and Lip Contour pencils. A Dubai based brand, plenty of her products are now available in the UK thanks to Harrods. There is only a small selection online, but pop into Knightsbridge to see the full range.

Retailing at £18.00, this is certainly not your purse’s best friend. But, not to sound like an Instagram cliché, it really is worth every penny.

The range of colours is simply extraordinary; from muted nudes to pretty pinks to vivid violets. Having tested Trendsetter myself, the pigmentation is intense. The secret here is to apply little by little and really blend the colour in. I like to dab the product in with my finger to achieve a natural finish.

It does take a minute or two to dry, but the final look does promise results. I personally do recommend keeping your lips well moisturised, especially before you apply this product, because as with any matte lipstick, the fine lines can show! But the product itself won’t dry your lips out.

It wears quite well, even through a full Wagamama’s meal, but apply as and when you need. Your coffee cups will be marked, but not enough to empty your tube. A little goes a long way, so this is a liquid lipstick that lasts and lasts!

I love the fresh, creamy scent of this product. It smells like luxury and this creaminess guarantees your lips stay as smooth as they can. If you aren’t used to wearing a liquid matte lipstick, it might feel unusual at first. Although, there definitely was no tightening feeling! It sits quite naturally, and isn’t uncomfortable in the slightest.

Do I recommend Huda Beauty Liquid Matte ? Absolutely! Time and time again I find myself reaching for this liquid lipstick before any others. The quality is outstanding, and the end result is exactly what you need it to be. I might not be a fan of Huda Beauty’s unorthodox therapies and tutorials, but her Liquid Matte takes home the trophy in this Lip Kit Battle!